Proceedings from the 68th Annual Convention
The Association for Business Communication
October 22-25, 2003
Albuquerque, New Mexico
Communication and Ethics:
Challenges for Research, Teaching and Training
Editors: Linda Beamer and Barbara Shwom
Ethics in Organizations
Moving Beyond Traditional Codes of Ethics
Donna M. Carlon, University of Central Oklahoma
Business and the Holocaust
Marilyn A. Dyrud, Oregon Institute of Technology
NASA and the Columbia Disaster: Decision-making by Groupthink?
Claire Ferraris, Western Oregon University; Rodney Carveth, Rochester Institute of Technology
Denials, Excuses, Justifications, and Apologies: Restoring Tarnished Reputations After the Year of Corporate Malfeasance. What Worked and What Didn’t
Amiso M. George, University of Nevada, Reno; Stevina Evuleocha, California State University, Hayward
Ethics Teaching
A Hermeneutic Rubric for Teaching Ethical Communication via “Realworld” Proposal Writing
Linda M. LaDuc, George W. Spiro Business Communication Center, University of Massachusetts at Amherst
Ethics and Social Responsibility in a School of Business Curriculum: Is It Enough for AACSB?
Cheryl L. Buff and Bonni P. Baker, Siena College
Dealing with the Predisposition of College Students to Ethical Behavior
Colleen Busby, Paula Sorenson, and Dianne Anderson, Texas Tech University
Integrating Ethics and Corporate Citizenship into the Business Communication Curriculum
LeeAnne G. Kryder, University of California, Santa Barbara
Will the Real Author Please Stand Up? Preventing Plagiarism
Esther J. Winter, Central Community College; Janet K. Winter, Central Missouri State University; Susan J. Emerson, Dawson Community College
Enhancing the MBA: Ethics Linked to an Organizational Communication Specialization
Barbara E. Alpern and David C. Odett, Walsh College
The Ethical Connection Between Academe and Industry: A Model for Promoting an Organic Ethical Climate
Lorelei A. Ortiz, St. Edward’s University
Teaching Business Communication Skills
I Did, But I Still Don’t Get It
Kari Anderson and Srivatsa Seshadri, University of Nebraska at Kearney
Improving the Writing Skills of Business Majors: The Collective Responsibility of All Courses and Professors
Beryl C. McEwen, North Carolina A&T State University
Communication Perceptions in the Rural Business Community
Midge Gerber, Eithel M. Simpson, M. Elizabeth Ferrell, Denise Hamburger, Southwestern Oklahoma State University
True Stories and Effective Application Letters
Randall L. Waller, Baylor University
A Comparison of Students’ and Employees’ Knowledge of Electronic Résumés
Lillian Chaney, Catherine Green, and Laura Alderson, The University of Memphis
Teams, Collaborations, and Collaborative Learning
When Conversational Styles Collide: Bringing Awareness to Problem-Solving Team Talk and Listening
Lu Rehling, Technical and Professional Writing Program, San Francisco State University
The Impact of Social Style on Student Peer Evaluation Ratings in Group Projects
Gary L. May, Clayton College & State University; Lisa E. Gueldenzoph, North Carolina A&T State University
Like Pulling Teeth or Pain Free? Complexities in Collaboration in a Business Communication Course
Julie Dyke Ford, New Mexico Tech
Selling Peace in a Time of War: The Challenges and Benefits of a Graduate-Level Service-Learning Project
Kathryn Rentz and Ashley Mattingly, University of Cincinnati
Communication in Organizations
Vulnerability Assessments: Communication Cannot Be Overlooked
Jackie L. Hartman and Charles Butler, Colorado State University
Talking Up: Study of Upward Influence Strategies
Asha Kaul, Indian Institute of Management
How Managers Give Effective Instructions to New Employees: Some Sample Scenarios for Teaching Supervisory Communication
Suwichit Sean Chaidaroon, The University of Memphis
Change Communication
Ceasar Douglas, Florida State University; Jeanette S. Martin, and Roberta H. Krapels, University of Mississippi
Readability and Customer Friendliness
Indices of Readability and Usability of Online Juror Education Materials
Janna B. Arney, Irma S. Jones, and Dianna C. Blankenship, University of Texas at Brownsville
Understandability of Banks’ Annual Reports
Geraldine E. Hynes and James B. Bexley, Sam Houston State University
Computer-Generated Correspondence and Customer Service Policy in Mortgage Loans
Jane Thompson Johansen, University of Southern Indiana; Paige Ann McFarling, Old National Financial Services, Evansville, IN
Teaching Online
Disconnected Interactions: Challenges in Teaching Online
Robert A. Rehn, University of St. Thomas
Flaming Spam
Chynette Nealy and Carolyn Ashe, University of Houston-Downtown
“If We Build It Will They Come?” Creating Online Opportunities for Interaction and Community
Jana O’Keefe Bazzoni and Trudy Milburn, Baruch College
Business Communication: High-Touch (On Campus) vs. High Tech (Online) Learning in Silicon Valley
Mary F. Fortune and Robert E. Sibley, San Jose State University
Bridging the Interaction Gap: Addressing Ethical Dilemmas by Combining Online On-Campus Business Communication Courses at San Jose State University
Rolanda P. Farrington Pollard, San Jose State University
Online Business Communication: Activity Systems and Conflict Resolution
Kristin Walker, Tennessee Technological University
Assessment of Teaching and Learning
Student Assessment of the Business Communication Course
Marsha L. Bayless and Betty S. Johnson, Stephen F. Austin State University
Teaching and Assessing Teamwork: Implementing Continuous Quality Improvement
Penny Hirsch, Barbara Shwom, and Ann McKenna, Northwestern University
Building and Sharing Electronic Portfolios: Teaching Professional Writing
James M. Dubinsky, Virginia Tech
Course Evaluations vs. Assessment in Business Communication: Insights into Teaching Effectiveness
Craig E. Stanley, California State University, Sacramento
Teaching and Diversity
Teaching Diversity and Cross-cultural Differences: Does It Work?
Marilyn Easter, San Jose State University; Virginia Yonkers, Siena College
Diversity and Corporate Ethical Behavior
Barbara E. Alpern, Walsh College
Communicating About Ethics in Classroom and Training Situations: Special Issues Related to Multicultural Audiences
Judith A. Kolb, Dee Frisque, Hong Lin, and Allen Bonsell, Pennsylvania State University
Culture’s Impact on Communication
A Comparative Analysis of Individual Communication Processes in Small Group Behavior between Homogeneous and Heterogeneous Groups
Bertha Du-Babcock, City University of Hong Kong
Is English a Brand: Language of Origin’s Influence on Product Evaluation
Judy F. Chen, The Overseas Chinese Institute of Technology; H. T. Chang, National Changhua University of Education
Evaluation Across Cultures: National Perspectives Explain Differences between Singaporean and US Evaluators
Colin M. Clark, Nanyang Business School, Singapore; Priscilla S. Rogers, University of Michigan
Facework in 19th Century Chinese-authored Business Letters
Linda Beamer, California State University, Los Angeles
©2003, The Association for Business Communication