2004 Annual Conference Proceedings

Proceedings from the 69th Annual Convention
The Association for Business Communication
October 25-29, 2004
Cambridge, Massachusetts

Online Course Issues
Web Development: A Missing Link in Business Communication Textbooks?
Kathryn L. Riley, Illinois Institute of Technology and John Spartz, Purdue University

Meeting the Challenges of Grading Online Business Communication Assignments
Susan Evans Jennings and Melane Z. McCuller, Stephen F. Austin State University

Merging Business Communication with Technology: Developing Successful Multimedia Modes for Distance Delivery
Mary F. Fortune, San Jose State University; and John J. Staczek, Thunderbird Graduate School of International Business

Technology Pedagogy
Critical Inquiry and the Internet: The Urban Legends Assignment
Marilyn A. Dyrud, Oregon Institute of Technology

The Corporate Web Site as an Image Restoration Tool: The Case of Coca-Cola
Randall L. Waller, Baylor University and Nicola Graves, Emory University

Business Communication Pedagogy
Topic-Raising in Tutoring Sessions Involving Writing Tutors and Engineering Students
Jo M. Mackiewicz, University of Minnesota Duluth

Using Customer Loyalty as a Platform for Teaching Written, Oral, and Team-Based Business Communication
Paul R. Timm, Brigham Young University

Enhancing Competence, Cooperation, and Confidence by Strengthening Communication Skills of Diverse Workers
Chynette Nealy, University of Houston Downtown; and Amiso George, University of Nevado, Reno

The Emerging Role of Emotional Intelligence in Business Communication Classes
Jeanette S. Martin, University of Mississippi

Linking Emotions, the Brain, and Communication Pedagogy
Mary L. Tucker, Ohio University

A Critique of Grammatical Coverage in Business Communication Textbooks
Leon F. Kenman, Thunderbird Graduate School of International Business

Forming Perceptions of Entrepreneurial Discourse: The Effectiveness of Oral or Transcribed Communication
Sydel Sokuvitz and Stephen Spinelli, Babson College

Change Agent or Followers: Analyzing Genres in the Business Writing Classroom
Stevens R. Amidon, Indiana University Purdue University Fort Wayne

Career Topics
The Power of PowerPoint: Providing MBAs a Leadership Edge
Deborah J. Barrett, Rice University

Communication Ability as a Predictor of Job Satisfaction in Managerial and Nonmanagerial Positions
Douglas David Raphael, University of Hawaii at Manoa

FACE Considerations in Upward Influencing in an Indian Workplace
Asha Kaul, Indian Institute of Management, Vastrapur, Ahmedabad, India; and Charlotte D. Brammer, Samford University

Our Students’ Audiences: What Do Employers and Faculty Really Want?
Ashley J. Bennington, Texas A & M University-Kingsville

Meeting Student Needs by Incorporating a Career Planning Lab into a Managerial Communication Course: A Case Study
Gary L. May, Clayton College & State University

From Sentence to Bullet: How to Style a One-Page Résumé for Traction
John J. Staczek, Thunderbird Graduate School of International Business

Evaluating Faculty Research in the Electronic Age: Business School Deans’ Perceptions of Publication Formats
Geraldine E. Hynes and Robert Stretcher, Sam Houston State University

Ethics in Business Communication
Theory meets practice: Using the Potter Box to Teach Business Communication Ethics
Nick Backus and Claire Ferraris, Western Oregon University

Teaching Business Communication: Ethical Issues
Chynette Nealy and Carolyn Ashe, University of Houston Downtown

Predicting Intended Unethical Behavior of Business Students
Barbara A. Wilson, California State University Northridge

The Challenge of Plagiarism Control in Universities and Colleges
Rachel V. Smydra, Oakland University

Improving MBA Students’ Communication Proficiency: An Orientation Pilot Study That Incorporates Technology and Plagiarism Issues
Barbara E. Alpern, David C. Odett, and Richard Pietila, Walsh College

Technology in Use
Juror Information on the Web: A Usability and Design Study of Hispanic Populated Counties in Texas
Irma Jones, and Jana Arney, The University of Texas at Brownsville; and Ann Blankenship, Program Attorney for the Texas Center for the Judiciary

This Just In-Managing Corporate Crisis in a Electronic Age
Amiso M. George, University of Nevada, Reno

Work Environment: an Organization’s Intangible Asset
Jackie L. Hartman and Ningkun Wang, Colorado State University

Reviewers:

• William Baker
• Roger Conaway
• Leon Kenman
• Amiso George

©2004, Association for Business Communication