2007 Annual Conference Proceedings

Proceedings from the 72nd Annual Convention
The Association for Business Communication
October 10-12, 2007
Washington, D.C.

On-Line Communication
Electronic Portfolios: For Assessment and Job Search
Charlotte Brammer, Department of Communication Studies, Samford University

Web Conferencing as a Corporate Communication Tool
Donna R. Everett, Morehead State University

Podcasting Business Learning: Addressing the New Learning Styles for Generation Y
Stevina Evuleocha and Steve Ugbah, California State University

New Course Management System Enhances Academic Communications: How Technology Advances the Classroom Experience, The Case of the University of Puerto Rico, Río Piedras Campus
Ivelisse Hernández and Yamil Kaba, University of Puerto Rico

Using Semiotic Analysis to Determine Effectiveness of Internet Marketing
Geraldine E. Hynes, Sam Houston State University and Marius Janson, University of Missouri-St. Louis

Reviewer Bias and Credibility in Online Reviews
Jo Mackiewicz, Illinois Institute of Technology

Business Communication Pedagogy
Using Project-Based Learning to Connect Theory to Practice in Teaching Accounting Communication
Helen Anderson-Cruz and Gretchen N. Vik, San Diego State University

Collaborative Writing, Document Cycling, and Gatekeeping in a Fortune 500 Company: A Case Study and its Implications for Business Communication Instructors
Sam H. DeKay, St. John’s University and The Bank of New York Mellon Corporation

Management Ethics and the Triangle Shirtwaist Fire
Marilyn A. Dyrud, Oregon Institute of Technology

Documentation Methods for AACSB Learning Assurances
Lisa E. Gueldenzoph, North Carolina A&T State University

Assurance of Learning: Implementing a Uniform Assessment Process Across Multiple Sections of a Managerial Communication Course
Gary May and Michael Tidwell, Clayton State University

Communicating with the Press Release: Teaching Undergraduates the Basics
Janet Mizrahi, University of California, Santa Barbara

A Rhetorical Tool and a Link to Composition: The Appeals of Narrative in Professional Writing Pedagogy
Dirk Remley, Kent State University

What First-Year Composition Textbooks are Beginning to Say about Writing in Business
Donald C. Samson, Jr., Radford University

The Impact of EQ Training on Collaborative Professional Writing
Lucia S. Sigmar, Tab W. Cooper, Geraldine E. Hynes and Kathy L. Hill, Sam Houston State University

Walking the Talk: Working on a Faculty Interdisciplinary Team to Develop Internet Workspaces for Student Project Teams
Kathleen Vance, British Columbia Institute of Technology

Creating Significant Learning Experiences in the Business Communication Classroom
Robyn C. Walker, Marshall School of Business, University of Southern California

Rhetoric and Discourse
FEMA and DHS’s Response to Hurricane Katrina through the Lens of Structuration Theory
Anish Dave, Iowa State University

UNspeak in Tsunami Recovery Reports
Manique Gunesekera, Nanyang Business School, Singapore

The Rhetoric of 9/11 and Federal Personnel Management Reform: An Analysis of Metaphor, Presidential Rhetoric, and Public Administration Policymaking
Cynthia L. King, Naval Postgraduate School

Collaborative Crisis Communication in Rural Settings: A Public Information Case Study
Mark A. McKnight, University of Southern Indiana, and Jodi L. Wilson-McKnight, Egyptian Public & Mental Health Department

CSR Communication: A SME-oriented Approach
Anne Ellerup Nielsen and Christa Thomsen, Aarhus School of Business, University of Aarhus

Rhetorical Leadership in Communicating Change in Business Environments: The Case of the AirTran vs. Midwest Airlines Takeover Struggle
Kathryn M. Olson, University of Wisconsin – Milwaukee

Uncertainties and Resistance to Change
Ivana Modena, Webster University

Communication Strategies for Implementing Organizational Change
Travis L. Russ, Fordham University

A Transformative Typology of Pragmatic and Ethical Responses to Common Corporate Crises: Interaction of Rhetorical Strategies, Situational Contingencies, and Influential Stakeholders
J. D. Wallace, Lubbock Christian University, Denise P. Ferguson, Indiana Wesleyan University, and Robert C. Chandler, Pepperdine University

Diversity, Ethics and Etiquette
Business Etiquette: New Day, New Time
Carolyn Ashe and Chynette Nealy, University of Houston-Downtown

Gender Differences in Employees’ and Students’ Knowledge of Office Politics
Catherine G. Green, and Lillian H. Chaney, The University of Memphis

Sports Etiquette
Jeanette S. Martin, University of Mississippi, and Lillian H. Chaney, The University of Memphis

Word Power: Implications for Minority Managerial Candidates
Chynette Nealy and Carolyn Ashe, University of Houston-Downtown

Promoting Ethical Practices within Institutions of Higher Education
Mary Anne Weegar, National University

Cross-Cultural Communication
Identity and Cross-Cultural Communication
Maurizio Gotti, Università di Bergamo

Some Philosophical Underpinnings for Communication: Western and Eastern Foundations as seen in Commonplace Principles
Herbert Hildebrandt, Ross School of Business, University of Michigan, and Yunxia Zhu,UQ Business School, University of Queensland

Overcoming barriers in developing conversation skills: A pedagogical perspective
Meena Lochana Inguva, Sultan Qaboos University, Muscat

The content appearing in these Proceedings is the work of individual scholars and does not necessarily reflect the views, opinions, or practices of the Association for Business Communication and is distributed for conference discussion purposes only.

Proceedings Reviewers

• Shailja Agarwal, Jaipuria Institute of Management, Lucknow
• Helen Anderson-Cruz, San Diego State University
• Maria Angeli, Cyprus College of Higher Education
• Carolyn Ashe, University of Houston-Downtown
• Charlotte Brammer, Samford University
• Robert C. Chandler, Pepperdine University
• Anish Dave, Iowa State University
• Sam H. DeKay, St. John’s University & The Bank of New York Mellon
• Corporation
• Marilyn A. Dyrud, Oregon Institute of Technology
• Donna R. Everett, Morehead State University
• Stevina Evuleocha, CSU East Bay
• Claire Ferraris, Western Oregon University
• Maurizio Gotti, Universita’ di Bergamo
• Catherine G. Green, University of Memphis
• Manique Gunesekera, Nanyang Business School,  Singapore
• Geraldine E. Hynes, Sam Houston State University
• Meena Lochana Inguva, Sultan Qaboos University
• Anne Kankaanranta, Helsinki School of Economics
• Cynthia L. King, Naval Postgraduate School
• Judith Kolb, Pennsylvania State University
• Jo Mackiewicz, Illinois Institute of Technology
• Jeanette S. Martin, University of Mississippi
• Gary May, Clayton State University
• Mark A. McKnight, University of Southern Indiana
• Ivana Modena, University of Geneva
• Chynette Nealy, University of Houston-Downtown
• Anne Ellerup Nielsen, Aarhus School of Business, University of Aarhus
• Kathryn M. Olson, University of Wisconsin-Milwaukee
• Brigitte Planken, Radboud University Nijmegen
• Dirk Remley, Kent State University
• Travis L. Russ, Fordham University
• Naveen Safia, Sultan Qaboos University
• Lucia S. Sigmar, Sam Houston State University
• Leanne Smith, Lipscomb University
• Christa Thomsen, Aarhus School of Business, University of Aarhus
• Kathleen Vance,  British Columbia Institute of Technology
• Gretchen N. Vik, San Diego State University
• Robyn C. Walker, University of Southern California
• J. D. Wallace, Lubbock Christian University
• Yunxia Zhu, University of Queensland

©2007, The Association for Business Communication