2013 Annual Conference Proceedings

78th Annual International Convention
October 23 - 26, 2013
New Orleans, LA

Editor: Jason Snyder
Central Connecticut State University

“Business is business” – Chinese Students’ Construction of Cultural Identities in a Persuasive Writing Task
Hai-Ying Feng, University of International Business and Economics, Beijing
Bertha Du-Babcock, City University of New York

Smart Phone Apps: A New Pedagogical Tool in Writing Courses
Chen Chen, Quincey Johnson Towson University
 
Generational Differences in Perceptions of Military Advertising and Organizational Commitment
Mark D. Cistulli, Jason L. Snyder, Central Connecticut State University
Randy Jacobs, University of Hartford

Professional Branding as an Interview Management Strategy
Gail Johnson, Kerri M. Camp and Stephen C. Bushardt, College of Business and Technology,  The University of Texas at Tyler
 
Lessons in Advocacy: We All Can Make a Difference
Jacquelyn A. Lowman, University of Maine at Presque Isle

Rhetoric and Technology: A Case Study
Ana Lu´cia Magalhaes, Faculdade de Tecnologia (FATEC) Cruzeiro, SP – Brazil
Bruno Andreoni, MB Consultoria
 
Assessing the Impact of Communication Technologies on Texts and Curricula in Business Communication
Josephine Walwema. Oakland University

The content appearing in these Proceedings is the work of individual scholars and does not necessarily reflect the views, opinions, or practices of the Association for Business Communication and is distributed for conference discussion purposes only.

Reviewers:
Stephen Byars
Rod Carveth
Mark Cistulli
Barbara D’Angelo
Frances Griffin
Martha Kennedy
Mark Lindquist
Gary May
Marcia Metcalf
Jeffrey Mok
Michelle Reiss
Teresa Sekine
Jean Anna Sellers
Lee Tesdell
Mary Anne Weegar
Leigh Ann Whittle

Editorial Assistant
Melissa Heinlein

©2013, The Association for Business Communication